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Maxhosa Africa Fall 2025: Calling Card

2025-03-13 01:30:26 source:Pumps
Exclusive Plein Sport quilted puffer coat Highlights black matte finish quilted front two-way zip fastening drawstring hood long sleeves ribbed cuffs appliqué logo two press-stud fastening side pockets straight hem Composition Lining: Nylon, Polyester Outer: Nylon The composition information is subject to the actual product. The product composition details of the spliced material will be split and displayed. Washing instructions Dry Clean Only The washing method is subject to the commercial washing standard Product IDs FARFETCH ID: 23954514 Brand style ID: AADCWRA0694SXV005N

Maxhosa Africa Fall 2025: Calling Card

Philipp Plein floral-print Swim Shorts Green

PINKO pencil midi skirt Made in Italy The origin of the goods may vary from batch to batch. Please refer to the actual product. Highlights black stretch-design embroidered logo high-waisted pencil silhouette straight hem mid-length Composition Nylon, Viscose 92%, Elastane 8% The composition information is subject to the actual product. The product composition details of the spliced material will be split and displayed. Washing instructions Machine Wash The washing method is subject to the commercial washing standard Wearing The model is 1.78 m wearing size S Product IDs FARFETCH ID: 24621918 Brand style ID: 104165A1DE

Necklace

PINKO Mandy sneakers Highlights light brown calf suede contrast stitching logo stamp at side orange lace-up fastening round toe logo-print tongue contrasting heel counter leather lining flat rubber sole Composition Lining: Calf Leather Outer: Calf Suede Sole: Rubber The composition information is subject to the actual product. The product composition details of the spliced material will be split and displayed. Product IDs FARFETCH ID: 23496181 Brand style ID: SS0053P002

For Maxhosa Africa, staging a presentation in Paris this season was less about drumming up new business than offering thanks. The South African knitwear brand no longer does wholesale yet its clientele is international, so showing in the French capital for the last three seasons has been all about making sure the brand is visible on a global stage. Creative director Laduma Ngxokolo titled the collection “Umbulelo,” which refers to a thanksgiving ritual in Xhosa culture, and used the clothing to retrace the brand’s journey since its founding in 2011. “Some of the patterns that you see here are signature patterns that we’ve established as the official DNA of the brand,” he said. Models paraded around the Pavillon Élysée Té, a Belle Époque building on the Avenue des Champs-Élysées, in matching sets: polo shirts and frilled shorts, crop tops and pencil skirts, and skirt suits that looked unexpectedly sensual when worn over bare skin. You May Also Like Pearl buttons and marabou feather trimmings gave some looks a flirty spin, as did the cutouts on his skater skirt dresses. “I want to highlight the sexy appeal that African clothes also possess that is not showcased enough,” said Ngxokolo. For men, he offered velour sweats, sprinkled with rhinestones and trimmed with geometrical patterned stripes, that were paired with mismatched tabard tops. While the effect was maximalist, the designer said his two factories produce a range of styles, extending to pastel and monochrome motifs. Maxhosa has seven stores in South Africa, including one at Johannesburg’s international airport, the brand’s gateway to an international clientele. It opened its first overseas store last summer in New York City, a notoriously competitive and saturated market. “There’s also a scarcity of luxury African brands when it comes to retail,” Ngxokolo noted. “In the future, I’m hoping that there will be several other brands from Africa or the diaspora that will come there and create influence, because I believe influence doesn’t come with one party, we need at least five or 10.” In the meantime, he plans to continue seeding the label through selective pop-ups. There’s one planned in Dubai in April, and he’s mulling one in tandem with his next show in Paris in September. Fans of his work will rejoice.

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